According to News1, Lotte Chilsung Beverage Company will lower the alcohol level of ŌĆ£Chum-Churum SojuŌĆØ from 16.9 degrees to 16.5 degrees. This new product ŌĆ£Chum-Churum 16.5%ŌĆØ will be produced from mid-January and go on sale in February. And with this decision, the face of ŌĆ£Chum-Churum SojuŌĆØ will also be changed. Lotte Chilsung Beverage Company ended its contract with Suzy, who has been their model for the past 4 years, last November without renewal and selected BlackpinkŌĆÖs Jennie as her successor. Back in March of last year, Lotte Chilsung Beverage Company collaborated with rapper Yumdda to introduce ŌĆśChum-Churum FlexŌĆÖ that had the alcohol degree lowered to 16.7. At that time, the liquor industry had many predictions that this would be the lowest alcohol degree for soju. However, with the increased number of people drinking alone at home with the pandemic, Lotte Chilsung Beverage Company made a winning move by even lowering its ŌĆ£Chum-Churum SojuŌĆØ to 16.5 alcohol degrees. Source (1)
